This was a final year group University project. The brief was to create a cider brand that kept an English identity whilst being expandable on a global scale. My partner and I decided to create a cider brand that used English sources fruits but with the theme of cricket. Cricket being a very popular sport in both the United Kingdom as well as many countries like New Zealand, South Africa and India meant that the product would have a global audience.
We developed three characters to represent three different cricket positions and three different flavours. We kept the terminology of the name of the brand and characters cricket themed to create a cohesive product. With the use of bright colours because cider is a drink primarily consumed in summer and cricket being a summer sport.
