Set by my University, this project's goal was to "Research the neighbourhoods of Liverpool’s city centre, recognise its current audience and create a community focused campaign that raises awareness of your newly branded neighbourhood."
My chosen neighbourhood was the Baltic Triangle, a community of creative individuals living and working in old industrial buildings.
The touch points for my rebrand.
The Persona and Stakeholder map I created of the Baltic Triangle that helped me create a harmonious rebranding of the area.
My Ideation that lead to my final products.
